ALL HAIL THE BUS

Buses get a tough rap. But why? They cost very little compared to other forms of transport, they carry multiple people so are better for the environment and they’re a lifeline for so many. However, buses have been battered with negative PR for so long, people have simply forgotten just how great they are.

The bus is a great British institution and one that should be celebrated. ‘All hail the bus’ does as much for the category as it does for Stagecoach. That’s leadership.

The cost-of-living crisis hit and switching to a strong tactical campaign saw stagecoach steal customers from their expensive to run cars.