FIRE FIGHTERS ON STANDBY 

Fike struggled to communicate the benefits of their products. They fell into the usual trap of B2B cliches. We helped them visually articulate what it means to have their fire systems in place… their own mini fire fighters on call to respond in an instant.

With their new-found marketing confidence, FIKE allowed us to create more playful and engaging comms that included a bag of heat-yourself popcorn that reveals a shocking message plus an interactive digital game that showed the importance of having a valued partner when you’re in charge of explosion protection.