TOO MUCH ON YOUR PLATE

Heinz have recently changed their famous strapline to Beanz Meanz More. A strategy that allows them to talk about all the good stuff they do over and above making their famous products. One of those things is working with Magic Breakfast, whose aim is to ensure no child goes to school hungry.

Heinz wanted to do more, they wanted MPs to do more, by pushing through a bill that will help feed millions of children across the UK. We created a social campaign that flooded the feeds of MPs across the country with images of what some kids eat (or not eat) in the morning. “Have you got too much on your plate to help?” was a rather uncomfortable question for those with influence.